Direct access on weekly group calls
You get direct access to me on weekly group calls. Every member can submit questions for me to answer on the next week's call.
Fastest growing cleaning company on Twitter
Steal Docs Playbook behind 10 Home Service Companies
My cleaning company grew fast for a reason. Inside, I break down the exact sales strategy, pricing decisions, branding, and operating systems behind it. You get my secret sauce, real call breakdowns, and direct access to me on weekly group calls to sharpen your sales, fix what’s costing you money, and put these strategies to work.
Small. Exclusive. Membership by invitation.
#1 Fastest growing cleaning company on Twitter
10 Home service companies I run today
60+ Recorded lessons inside
$100K+ What this information is worth
A small community. A direct conversation.
I'm keeping this community small, exclusive, and invite only. Bring the questions and challenges from the business you're already running.
Send me your sales calls to roast
Submit your sales calls for me to roast and break down, with feedback on how to improve your sales conversations.
Request the videos you need
Request videos for me to record for future weeks on the sales, operations, and business topics you want help with.
This isn't theory.
It's the exact system I run today.
I hold the trophy for the fastest growing cleaning company on Twitter. I did not get there with a growth hack. I got there with a sales process that closes, pricing that protects the margin, a hiring pipeline that keeps cleaners on the schedule, and operations that ran without missed cleanings and kept customers satisfied, which means more reviews.
Today I run 10 home service companies on that exact same branding and strategy. Inside the community I show you all of it. Not a summary. The real screens, the real scripts, the real calls.
The information inside is easily worth over $100,000. It is what I would have paid to skip the first few years of mistakes.
- Guest interviews included alongside the course training
- Real sales call breakdowns, including mock calls you can practice against
- The complete fee system, with the reminders and explanations we send customers
- Job ads, phone interview and test clean process for hiring cleaners
- Daily and weekly operations, route planning and team structure
- Review scripts, software stack, and the contrarian take on booking forms
- How to prepare the business to be sold
What you'll walk away with
Close more of the calls you already get
The full structure of the sales call, word for word. How to open, how to price on the phone, how to handle "are you insured" and "just send me a quote", and how to assume the recurring sale so you never sell a one-off again.
Price so the job is actually profitable
Anchor pricing, routine pricing, frequency discounts, and a fee system that stops you eating the cost of lockouts, reschedules and last-minute cancels.
Hire cleaners who show up and stay
The job ad, the phone interview, the test clean, onboarding, pay and bonuses. The exact pipeline I use to staff ten companies.
Run the day without being the dispatcher
How to start the day, weekly scheduling, route planning, team structure, callouts, bad weather, quality control and complaints that still end in a 5-star review.
Build a Google page that sells for you
The review system and the exact text scripts that get customers to leave a review and name the cleaner. Copy and paste them today.
Build something you can sell
Strategy from day one, the software stack that scales, and a full lesson on what it takes to actually sell a home service business.
Inside the classroom
65 recorded lessons across 13 modules, plus guest interviews. New lessons are added as they are recorded.
Sales
- High-level sales
- High-level customer problem solving
- Structure of the sales call
- Services and frequency
- The extras section
- How do we get inside?
- The calendar section
- Payment and the process for day of clean
- Sales extras
- Valentine's Day promo
- Custom cleanings
- White glove service
- Speed to lead
- Text vs phone sales
- "Are you insured?" and "Do you bring your own supplies?"
- Assume the recurring sale
- Converting customers to recurring
- Sales call breakdown: real call
- Mock sales call #1
- Mock sales call #2
- Sales call discussion
Operations
- 1099 vs W2
- Raises, bonuses, promotions and incentives
- VA incentives
- Quality control
- Scheduling cleaners
- Transportation
- Cleaner performance
- Callouts and emergencies
- Cleaners poaching customers
- Preparing for your cleaning pages
- Refunds and complaints
- Refunds: still got the 5 star
- How to start the day
- Weekly operations and scheduling
- Route planning
- Daily route planning
- Solo, duo and trio teams
- Bad weather
- Job lengths and cleaner emotions
- Pricing explained: deep, move-out, 2 bookings in 1
Hiring
- Hiring overview
- Job ads
- The phone interview
- Test cleans
- Onboarding
- Cleaner pay
- Bonuses
- Before/after photos and general liability
Pricing
- High-level pricing
- Anchor pricing and routine pricing
- Frequency and discounts
Fees
- High-level fees
- Fee reminders and explanations
- Applying fees
Strategy
- High-level strategy
- Big homes vs apartments
Firing
- Firing
- Lawyers
Reviews
- Getting reviews (plus the exact review-ask scripts)
Sneaky Leads
- The company Slack play
Software
- My full software stack
Booking Form
- Why I hate online booking forms
Checklist
- The cleaning checklist explained
Selling the Business
- Selling the business
Who this is for
I am not here to try and convince you to start a cleaning company.
This is for existing business owners who want to grow their business.
- You already own a home service company and want to grow it.
- You are an existing business owner looking to start a second company.
- You want a proven playbook from someone operating right now, not a guru who sold their company in 2015.
- You need help with sales. Leads come in and you are not closing enough of them, or you are winning them at prices that hurt.
- Your operations are a disaster. Missed cleanings, last-minute callouts, schedules that fall apart by Wednesday.
- You want more reviews. Customers say they are happy and then never leave one on Google.
- You want better margin. Revenue is growing but the money is not showing up at the end of the month.
- You do not know how to grow. You have hit a plateau and nobody around you has scaled past it.
- You run a different home service business and want the same sales and ops systems. Cleaning is the focus today, more services are coming.
Book your intro call
Let's talk about your business, your goals, and whether Home Service Mafia is the right fit.
Prefer a separate window? Open the booking calendar.
Questions
How do I join?
Home Service Mafia is a small, exclusive, invite-only course and community on Skool. Start by booking an intro call so we can talk about your business and see whether the community is a good fit. Membership is by invitation.
Is this only for cleaning companies?
Right now the training is built around house cleaning companies because that is where I hold the trophy. The sales, pricing, hiring and operations systems carry over to any home service business, and additional services are being added to the community over time.
What is Skool?
Skool is the platform the community and the course live on. You get the classroom with every lesson, a community feed to connect with other operators, and direct access to me on weekly group calls.
How is this different from the free stuff on Twitter?
Twitter is the highlight reel. The course is the full system: every sales call section, every fee, every hiring step, the scripts, the software and the breakdowns of real calls. It is the same branding and strategy I use to run my ten home service companies.
Is this for someone thinking about starting their first company?
This course is for people who already own a company and want to grow it, start a second company, or improve their sales and operations. I am not here to convince you to start a remote cleaning company.
How do the weekly group calls and requests work?
You get direct access to me on weekly group calls. Every member can submit questions for the next week's call, send in sales calls for me to roast, and request videos for me to record for future weeks.
Do I get access to everything right away?
Yes. Every recorded lesson is available the moment you join, and new lessons get added to the classroom as they are recorded.
Let's see if it's a fit.
Membership is by invitation. Book an intro call to talk about your business, your goals, and whether this small, exclusive community is right for you.
Book an intro call